The Power Of Branding: More Than Just A Logo

Branding is more than just a catchy logo or a clever tagline. It’s the soul of a business – the essence that shapes how consumers perceive it, influences their buying decisions and drives long-term growth.

Branding in times of crisis? Here’s how!

After various attempts to withstand the negative side-effects of the crisis caused by the pandemic, the government has officially announced the UK’s first technical recession in 11 years – which is defined as two consecutive quarters in economic decline. With the services sector, which powers four-fifths of the economy, suffering its biggest quarterly decline onContinue reading “Branding in times of crisis? Here’s how!”