Do you want your brand to chase trends β or set them? In todayβs hyper-connected world, trends move faster than ever. One viral TikTok sound, one celebrity endorsement, or one clever ad can spark global conversation overnight. But while following trends may win short-term attention, it rarely builds long-term value. At AWL Connoisseur Group Limited,Continue reading “π From Trend Follower to Trend Setter: Building a Brand that Leads”
