Artificial Intelligence is no longer the future of branding — it’s here, reshaping how we design, research, and communicate. From generating logos and campaign ideas to predicting consumer behaviours, AI is undeniably powerful. But as with any tool, it’s not just about what it can do — it’s about what it should do. For brands,Continue reading “🤖 Branding in the Age of AI: Risks, Rewards, and Realities”
Tag Archives: digital-marketing
🖋 From Logo to Loyalty: Why Your Brand Identity Needs Protection
💡 Hook ‘em, Catch ‘em, Save ‘em Your logo may catch attention, but it’s the trust behind it that builds loyalty. And that trust only lasts if your identity is protected. You have to be willing to take that extra step so that you are in the best position to fight to protect your brand. Continue reading “🖋 From Logo to Loyalty: Why Your Brand Identity Needs Protection”
The Power Of Branding: More Than Just A Logo
Branding is more than just a catchy logo or a clever tagline. It’s the soul of a business – the essence that shapes how consumers perceive it, influences their buying decisions and drives long-term growth.
Branding in times of crisis? Here’s how!
After various attempts to withstand the negative side-effects of the crisis caused by the pandemic, the government has officially announced the UK’s first technical recession in 11 years – which is defined as two consecutive quarters in economic decline. With the services sector, which powers four-fifths of the economy, suffering its biggest quarterly decline onContinue reading “Branding in times of crisis? Here’s how!”
AWL Connoisseur Group 