Tag Archives: branding

🎨 Copyright for Creatives: What Agencies & Designers Often Miss

Creativity is powerful — but without copyright, it’s vulnerable. Designers, agencies, and creatives pour endless energy into original work: logos, brand campaigns, packaging, copywriting, photography, video, and more. Yet many fail to secure one critical layer of protection: copyright. At AWL Connoisseur Group Limited, we often meet clients who assume their creations are automatically safe.Continue reading “🎨 Copyright for Creatives: What Agencies & Designers Often Miss”

The Hidden Costs of Skipping Trade Mark Protection

Would you build a house on land you didn’t own? Then why build a brand you haven’t protected? For many founders, brand owners and even established business leaders, trade marking feels like something to “get around to later.” But what if the cost of not protecting your brand was far greater than the price ofContinue reading “The Hidden Costs of Skipping Trade Mark Protection”

The Power Of Branding: More Than Just A Logo

Branding is more than just a catchy logo or a clever tagline. It’s the soul of a business – the essence that shapes how consumers perceive it, influences their buying decisions and drives long-term growth.

AWL resolutions in full swing!

This week started off gloomy – a big contrast to last week’s sunniness – which led us to spend some extra time going through various articles. Considering the turbulent times we have all been living, we weren’t surprised to find them awash with negativity. As we digested everything, we couldn’t help but feel the needContinue reading “AWL resolutions in full swing!”

Branding in times of crisis? Here’s how!

After various attempts to withstand the negative side-effects of the crisis caused by the pandemic, the government has officially announced the UK’s first technical recession in 11 years – which is defined as two consecutive quarters in economic decline. With the services sector, which powers four-fifths of the economy, suffering its biggest quarterly decline onContinue reading “Branding in times of crisis? Here’s how!”