Artificial Intelligence is no longer the future of branding — it’s here, reshaping how we design, research, and communicate. From generating logos and campaign ideas to predicting consumer behaviours, AI is undeniably powerful. But as with any tool, it’s not just about what it can do — it’s about what it should do. For brands,Continue reading “🤖 Branding in the Age of AI: Risks, Rewards, and Realities”
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🎨 Copyright for Creatives: What Agencies & Designers Often Miss
Creativity is powerful — but without copyright, it’s vulnerable. Designers, agencies, and creatives pour endless energy into original work: logos, brand campaigns, packaging, copywriting, photography, video, and more. Yet many fail to secure one critical layer of protection: copyright. At AWL Connoisseur Group Limited, we often meet clients who assume their creations are automatically safe.Continue reading “🎨 Copyright for Creatives: What Agencies & Designers Often Miss”
Trade Marks vs. Copyrights — What’s the Difference?
Whether you’re launching a new brand, producing creative work or growing your business – protecting your intellectual property (IP) is essential. But many still confuse two key types of IP protection: Trade Marks and Copyrights. Let’s break it down plainly and simply, focusing entirely on the UK IP space. 👇 🔐 What is a TradeContinue reading “Trade Marks vs. Copyrights — What’s the Difference?”
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